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Cybersecurity Sales Masterclass




This webinar covers cybersecurity sales tactics, tips and talk tracks for MSPs to position cybersecurity services and education.


Episode 3: Cybersecurity Sales Masterclass, The Soft Close Technique


After watching this recording you will better understand:

  • The opportunity that a potential customer "no" gives you.

  • How to respond to customer no's in an impactful way.

  • Talk tracks to communicate through customer no's.


Episode 2: Cybersecurity Sales Masterclass, Knowing the "No!"



After watching this recording you will better understand:

  • The opportunity that a potential customer "no" gives you.

  • How to respond to customer no's in an impactful way.

  • Talk tracks to communicate through customer no's.

Episode 1: Cybersecurity Sales Masterclass, The Pre-Sale




After watching this recording you will better understand:

  • How MSPs can talk with their customers to position cybersecurity services and security awareness training.

  • How to position cybersecurity so potential customers understand the value.

  • New ways to connect with potential customers about their cybersecurity needs.

At HacWare we're committed to building a community of super successful MSPs.


About the speaker:

Juan Fernandez - HacWare's Channel Chief. Juan is an experienced technology leader with a strong track record helping MSPs grow their ARR and working with channel programs. He's the author of the MSP Owner’s Handbook, and serves on boards for CompTIA and Channel Partners. Juan has been involved in the MSP channel for the past twenty years, using his wealth of knowledge in the MSP industry to build and scale one of the fastest growing MSPs in the space.


Want to Learn More about HacWare?

HacWare makes it easy for software developers and IT teams to launch cybersecurity education solutions to combat phishing attacks. Learn more about HacWare at hacware.com

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