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Meet Juan Fernandez, HacWare’s Global Channel Chief

Channel veteran, Juan Fernandez has joined HacWare to build skills, drive demand, and increase opportunities for the company's MSP partner ecosystem. We made the announcement that Juan was joining the team live on LinkedIn. Watch the replay:

Juan Fernandez, Interim Channel Chief at HacWare, joins HacWare with a strong track record helping MSPs grow their ARR and working with channel programs. Fernandez has been a vital part of MSP growth with his endeavors as the CEO of MSP Growth Coalition, author of the MSP Owner’s Handbook, and serving on boards for CompTIA and Channel Partners. Fernandez has been involved in the MSP channel for the past twenty years. Fernandez comes with a wealth of knowledge in the MSP industry and is well known for building and scaling one of the fastest growing MSPs in the space.

"Juan's passion for building relationships and educating MSP partners is deeply aligned with my mission for HacWare” said Tiffany Ricks, CEO at HacWare. “Juan is an innovative thinker, disrupter, and inspiration for the modern MSP. Juan and I both have a shared vision for empowering managed service providers to increase security awareness sales and upskilling to combat phishing attacks. His veteran experience will also help supercharge our partner ecosystem, capacity, and solutions as we enter our next phase of growth."

"Our partner ecosystem is vital to enabling the MSPs we work with to adopt and scale security awareness training programs, freeing up teams to focus on their cybersecurity stacks and growing their own business relationships," Ricks said. "HacWare is streamlining the security awareness training process and revolutionizing phishing simulations without adding additional labor to MSP’s workloads.”

Fernandez will utilize his extensive knowledge of the MSP channel to help MSPs grow and scale. He’ll build upon this base with HacWare to share the automated security awareness training platform with MSPs looking to grow and scale their businesses with the support of the HacWare team.

“This is an exciting opportunity to bring a new and innovative company that is driven by passion and partner success to the world of cybersecurity.” Says Fernandez. “Tiffany and the HacWare team have created something special and I know that MSPs are in great need of innovative solutions that help them solve customer problems and HacWare has done just that. It's an honor to stand alongside this founder-led company that is willing to listen to their partners and help change the future of phishing and cybersecurity training.''

Learn more about HacWare

HacWare provides automated cybersecurity awareness training that is smart, simple and easy to use. Educate your end-users with ongoing micro-trainings about up-to-date topics in the current threat landscape. Learn about our MSP partner program at

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