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HacWare has a new logo!

See the iterations of our logo and how we created our new one!

We just could not wait until next year to show you what we have been up to! We have worked hard to build a brand that values innovation, transparency, diversity, customer satisfaction and aggressively solving the impossible. We decided to update the logo because we felt like the logo did not match our vision and values.

We have also listened to feedback from you and realized that the logo was hard to read. Here is how the logo has changed over time to try to improve readability.

Left to Right --- logos from 2017 to July 2019
Left to Right --- logos from 2017 to July 2019

Over time, each iteration of the logo has improved but we still did not think it communicated innovation. We decided to go back to the basics... Go back to the drawing board... We hired an amazing graphic designer to turn our vision for Hacware into a reality. Here is one of the requirements from the CEO of Hacware, Tiffany Ricks:

The current logo has 01010 in it, which is binary for 10. The number 10 isconsidered to be the symbol of obedience and responsibility of people. Ourcompany is about empowering people to be obedient and responsible withcybersecurity. I would like 10 to be incorporated into the design.

Here is what was sketched based on our conversation.

sketch of Hw logo
sketch of Hw logo

The designer also incorporated the machine learning and innovation aspects of the intelligent security awareness product into the logo in a subtle and simple way.

Explains inspiration of the logo
Explains inspiration of the logo

We finally have a logo that embodies where we are trying to go in the year 2020 and beyond.

Over the next few days to weeks, you'll see the visuals aligning around this new brand direction: on the website, in advertising, and in the product. It's the new and improved Hacware. We hope you are excited about the new look. We also have new updates to the product to better protect your company from internal risky behaviors and phishing. This will be launched on Jan 2, 2020!

TL;DR: We changed the logo.

From the Hacware Team!

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