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Knowing the "No!": Cybersecurity Sales Masterclass

Go into every sales conversation, anticipating the common "no's" you'll hear, and with a plan to respond.

Every step of the cybersecurity journey is important. In the Cybersecurity Sales Masterclass series featuring HacWare Channel Chief and CEO of MSP Growth Coalition, Juan Fernandez, we jump into every step of the sales process.

From this webinar you'll learn:

  • Why you might be hearing "no" when you don't expect it.

  • When you and your MSP should say "no" to a customer or opportunity that is not the right fit.

  • How to plan ahead to engineer around your customer's "no"

  • How to ask the right questions that lead you to the answers you want to share.

  • Common "no's" faced by MSPs talking to customers about cybersecurity.

    • And how to respond to get the conversation back on track.

  • The best way to address "no's" and follow-up to provide additional information.

Watch the replay:

Link to the full video:


Watch all videos in the Cybersecurity Sales Masterclass Series on YouTube.

About the speaker:

Juan Fernandez - HacWare's Channel Chief. Juan is an experienced technology leader with a strong track record helping MSPs grow their ARR and working with channel programs. He's the author of the MSP Owner’s Handbook, and serves on boards for CompTIA and Channel Partners. Juan has been involved in the MSP channel for the past twenty years, using his wealth of knowledge in the MSP industry to build and scale one of the fastest growing MSPs in the space.

Learn more about HacWare: MSP partners can decrease the likelihood their end users will click on a phishing email by 60%. Let us educate your end users with automated, AI-driven phishing simulations and under three-minute micro-trainings to keep user attention and improve learning outcomes.

Learn more about our partner program and how we can support your MSP's growth!

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