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The Art of the Follow-Up: Cybersecurity Sales Masterclass

Making the sale isn't the end of the customer journey. Following up with your customers and continuing to educate and nurture them is key to a successful relationship.

Every step of the cybersecurity journey is important. In the Cybersecurity Sales Masterclass series featuring HacWare Channel Chief and CEO of MSP Growth Coalition, Juan Fernandez, we jump into every step of the sales process.

From this webinar you'll learn:

  • The touch points for follow-up throughout the sales process.

  • How to create ongoing educational opportunities for your customers.

  • Tactics to repeatedly and beneficially engage with your customers.

  • Tips to build a plan that your buyers really want.

  • Ways to measure communication and follow-ups to keep you on track.

Watch the replay:

Link to the full video:


Watch all videos in the Cybersecurity Sales Masterclass Series on YouTube.

About the speaker:

Juan Fernandez - HacWare's Channel Chief. Juan is an experienced technology leader with a strong track record helping MSPs grow their ARR and working with channel programs. He's the author of the MSP Owner’s Handbook, and serves on boards for CompTIA and Channel Partners. Juan has been involved in the MSP channel for the past twenty years, using his wealth of knowledge in the MSP industry to build and scale one of the fastest growing MSPs in the space.

Learn more about HacWare: MSP partners can decrease the likelihood their end users will click on a phishing email by 60%. Let us educate your end users with automated, AI-driven phishing simulations and under three-minute micro-trainings to keep user attention and improve learning outcomes.

Learn more about our partner program and how we can support your MSP's growth!

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