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The Pre-Sale: Cybersecurity Sales Masterclass

Every step of the cybersecurity journey is important. In the Cybersecurity Sales Masterclass series featuring HacWare Channel Chief and CEO of MSP Growth Coalition, Juan Fernandez, we jump into every step of the sales process, starting with before the sale is made.

From this webinar you'll learn:

  • The importance of the MSPs role to educate customers and how to do it more effectively.

  • How to determine your customer's true cybersecurity knowledge when it comes to the tech needed to implement security measures.

  • Conversation starters that lead your customers to talk about cybersecurity topics you're prepared to solve.

  • How to create a comfortable conversation around existing or potential cybersecurity gaps.

  • The pre-sale process Juan uses for success:

    • Defining your strategy for selling cybersecurity services

    • Planning educational emails to warm customers to the idea of cybersecurity services.

    • In-person or virtual events to educate customers

    • The importance of taking your time

    • How to hold yourself accountable to the process.

Watch the replay:


Watch all videos in the Cybersecurity Sales Masterclass Series on YouTube.

About the speaker:

Juan Fernandez - HacWare's Channel Chief. Juan is an experienced technology leader with a strong track record helping MSPs grow their ARR and working with channel programs. He's the author of the MSP Owner’s Handbook, and serves on boards for CompTIA and Channel Partners. Juan has been involved in the MSP channel for the past twenty years, using his wealth of knowledge in the MSP industry to build and scale one of the fastest growing MSPs in the space.

Learn more about HacWare: MSP partners can decrease the likelihood their end users will click on a phishing email by 60%. Let us educate your end users with automated, AI-driven phishing simulations and under three-minute micro-trainings to keep user attention and improve learning outcomes.

Learn more about our partner program and how we can support your MSP's growth!

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