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The Soft Close Technique: Cybersecurity Sales Masterclass

We're building a sales process with this third installment of the Cybersecurity Sales Masterclass where you'll learn to engineer the yes!

Every step of the cybersecurity journey is important. In the Cybersecurity Sales Masterclass series featuring HacWare Channel Chief and CEO of MSP Growth Coalition, Juan Fernandez, we jump into every step of the sales process.

From this webinar you'll learn:

  • The importance of constant and consistent customer education about your cybersecurity services.

  • Why following the process from the start will help you get to the "yes."

  • Techniques for talking about cybersecurity risk without creating fear.

  • How to build a tangible success story your customers want to be a part of.

Watch the replay:

Link to the full video:


Watch all videos in the Cybersecurity Sales Masterclass Series on YouTube.

About the speaker:

Juan Fernandez - HacWare's Channel Chief. Juan is an experienced technology leader with a strong track record helping MSPs grow their ARR and working with channel programs. He's the author of the MSP Owner’s Handbook, and serves on boards for CompTIA and Channel Partners. Juan has been involved in the MSP channel for the past twenty years, using his wealth of knowledge in the MSP industry to build and scale one of the fastest growing MSPs in the space.

Learn more about HacWare: MSP partners can decrease the likelihood their end users will click on a phishing email by 60%. Let us educate your end users with automated, AI-driven phishing simulations and under three-minute micro-trainings to keep user attention and improve learning outcomes.

Learn more about our partner program and how we can support your MSP's growth!

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